Episode 34

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Published on:

3rd Feb 2025

Start with One Bite

Welcome to Breaking Down Boxes. We have compelling conversations with entrepreneurs in the packaging space.

In this engaging conversation, George Perreira of Moyy and Mike Schaefer of Tavens Packaging and Display talk with Rich Croce, President and CEO of Viking Packaging. Rich shares his journey from growing up in a family business to navigating the challenges of college and ultimately returning to lead the company. He discusses the evolution of Viking Packaging, the importance of customer service, and the lessons learned from both successes and failures in his career. The conversation highlights the significance of legacy, leadership, and the impact of personal experiences on professional growth.

About Rich

Richard Croce is the President and CEO of Viking Industries, Inc., a manufacturer of corrugated packaging as well as George H. Swatek Inc., a distributor of packaging products. Rich is proud to be the 5th generation Croce to be leading a packaging company and the 3rd at Viking. He has been published in the industry publication Box Score, as well as featured in Hudson Valley MFG Magazine for his knowledge and expertise.

Rich attended Union College in Schenectady, NY. and obtained his bachelor’s degree from Marist College in Poughkeepsie, NY.

Rich has donated his time to work with the Council of Industry of South Eastern New York, serving as a board member and board president, to help area manufacturing companies improve their businesses. Rich is on the steering committee for Hudson Valley Pathways Academy which is a local P-Tech school which provides high school and associates degreed programs for local youth. Rich has served with the Boy Scouts as a Den Leader and as a coach for many youth teams in Saugerties, NY.

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This podcast is brought to you by AICC, The Independent Packaging Association. Learn more at www.AICCbox.org. When you invest and engage, AICC delivers success.

Breaking Down Boxes is sponsored by Ox Box, offering strength you can depend on.

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About the Podcast

Breaking Down Boxes
Compelling Conversations with Successful Entrepreneurs in the Packaging Space
Breaking Down Boxes, brought to you by AICC, The Independent Packaging Association, gives you the story behind the boxes. Entrepreneurs share their trials and triumphs in authentic conversations filled with knowledge and laughter.

New episodes drop the first Monday of every month.

Visit us at https://www.AICCbox.org to learn how we help our members succeed.

About your hosts

Gene Marino

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Executive Vice President
Akers Packaging Service Group
Passionate about entrepreneurs building sustainable businesses.

Joseph Morelli

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Vice President of Sales & Marketing
Huston Patterson Printers
Passionate about professional growth and success.

Ox Box

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Ox Box is the official sponsor of Breaking Down Boxes.
Ox Box is strength you can depend on.