Enough to be Dangerous
Welcome to Breaking Down Boxes. We have compelling conversations with entrepreneurs in the packaging space.
In this episode we talk with Bill Larsen, Owner & President, Larsen Packaging Products.
Hear the challenges and successes Bill experiences as he expands a distribution company started by his father, into a corrugated converting company, at the start of the pandemic.
In his entertaining way, Bill shares how he changed the direction of a company, the sales tactics his father shared with him for success, and his only regret.
About Bill
Bill Larsen is the owner and president of Larsen Packaging Products, Inc. in St. Charles, IL. Larsen Packaging began as a small family business selling distributed packaging, shipping supplies and janitorial products from his family’s garage. Bill’s involvement with the company began in 1989, initially serving as its primary salesperson. As Bill learned the operations of the company, he eventually assumed ownership of his parent’s business and opened a facility in Carol Stream to provide Larsen’s clients with expanded products, support, and warehousing capacity. Today, Larsen Packaging is a full-service custom corrugated packaging manufacturer with the ability to design, print, manufacture and ship final product to customers on Larsen’s own fleet of trucks. As his colleagues and customers well know, Bill is passionate about the corrugated packaging industry and is constantly looking for ways to push the envelope to provide new packaging capabilities for his customers.
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This podcast is brought to you by AICC, The Independent Packaging Association. Learn more at www.AICCbox.org.
